We took just an idea of WIX 100 Nights of racing to Brian and eCreative Group and it became a complete turnkey program by the time they were finished.  It has really helped us show grassroots racers and their fans that we appreciate local racing as much as anybody and in return we hope that they remember that the next time they make a filter purchase.  What is really great about the total program eCreative Group came up with is that it contains elements of old and new school social marketing.  The TeamWIX website is the modern "new school" element and then the at track face to face marketing and promotion of WIX Filters is as reliable as it gets when you are trying to reach customers at the events they attend and participate in using their hard earned money.

Jeff Blocher – Brand Manager, WIX Filters

Finding effective ways to reach communities is a challenge, but we have found the activation program that eCreative dubbed the “Dodge Dirt Tour “ to be an effective medium. Our events are not only the "buzz" of the town days prior, but the "buzz" resulted in outstanding attendance. Event attendees associate with our brands and several commented that "it was great to see Chrysler/Dodge/Jeep/Ram doing events like this!"  Brian Lillie and eCreative did a great job activating the events, including: 8-10 display vehicles, Ram branded banners, signs and tents, branded give-aways and product specialists to answer questions, provide demonstrations and capture customer name and address information. The Ram brand was promoted throughout the event and upon event completion, over 100 attendees test drove our vehicles around the track. We believe that this activation footprint made for an effective, low cost and repeatable event.

Chris Glenn – Retail Marketing Manager – Midwest Business Center, Chrysler Group LLC

 

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