Founded in July 2003 by Brian Lillie, eCreative Group was conceived with the vision of a full-service marketing and advertising agency that was well versed in not one, but all methods of advertising, marketing, and branding. Since its inception, eCreative Group has incrementally increased its involvement in the motorsports industry and now focuses primarily on the motorsports space.

Our people have long been recognized for doing whatever it takes to get the job done and though our portfolio of services has evolved, the dedication of our staff remains the same. Today, eCreative Group is proud to work with partners such as Ray Evernham Enterprises, Clint Bowyer Racing, Three Wide Media, Team Dillon Racing, WIX Filters, Dodge, World Racing Group, and various other sanctioning bodies, tracks, teams, racing manufacturers, and corporate partners.

Our Philosophy:

Since the inception of eCreative Group, our philosophy has been a way of conducting business. We believe comprehensive planning is the key to the success for any marketing or promotional effort. In motorsports, this theory is even more important.

The delivery of a message must be quick, agile and flexible. Working as one with clients to reach beyond what is acceptable, we strive to stimulate and foster new ideas and new approaches to the business of advertising and marketing.

We produce marketing strategies that cut through the clutter. Strategies that are not only interesting and well conceived, but absolutely relevant in communicating meaningful benefits to consumers overwhelmed with choices.

We use the latest available technology to ensure an efficient and effective delivery process. We are entrepreneurial, innovative, and opportunistic on our clients’ behalf.


Brian gives a marketing seminar to dirt circle track teams during the Dirt Strategy Seminar at Joe Gibbs Racing.

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