Brian Lillie - President/CEO

As founder and President of eCreative Group, Inc., Brian has 12 years of experience in working with regional, national, international, as well as private sector accounts. As lead marketing strategist and creative director, he is responsible for conceptualizing and delivering comprehensive communication campaigns.

Brian is a strategist and visionary with an intuitive insight into the methods and strategies necessary to gain ROI through motorsports. He credits his understanding of the sales and marketing process to those with whom he has been privileged to work – a who’s who list of the nation’s leading marketing professionals.

Whether you see him at the race track, at the office, or giving a seminar - you’ll quickly see that Brian’s charisma is contagious. A charisma that he brings to every promotion and campaign he develops!

Brian also serves as CEO and co-owner of Three Wide Media, LLC, publishers of Dirt Late Model, Dirt Modified, and Flat Out magazines.

Tracy Lillie - CFO

Tracy’s day-to-day role includes the typical functions of a Chief Financial Officer. Beyond these daily efforts, Tracy assists in various levels of the marketing and promotions process for eCreative Group clientele.

From overseeing promotions at tracks and events, to brainstorming with the creative staff on new strategies, Tracy brings a level of “calculated” creativity and freshness to every project she takes part in.